Making the right decisions
When we started working on the website, we found ourselves in an atypical situation. Apart from an already established logotype, there was no strong brand identity developed.
We were free to come up with our own color and style suggestions.
The first thing we took into account is that IDT is one of the leading firms in their field with years of experience. Therefore we decided to go with a classic style that mirrors their identity.
We chose to go with oval elements to give them a smooth, relaxed, and elegant look.
When it came to colors, blue was a no-brainer considering IDT works in hydrotechnics. During our brainstorming session, we realized IDT’s services have an impact on nature.
We wanted to focus on their socially responsible design and protection of the environment. That’s why we went with white, with the goal of representing purity and calmness.
We added a pinch of green, and some amazing natural vistas – and in no time at all, the website was ready to go live!
Conclusion
You should never stop nurturing your brand, no matter how strong it is.
IDT made the right decision to partner with Adonomy to create a new website. We had smooth and fruitful cooperation.
Now they have a beautiful and slick website that goes well with their services. A proper place where they can showcase their firm.
From the start, we were confident Adonomy would do an excellent job. And they did! They were always ready to listen to our thoughts and inputs. We are quite satisfied with the final product.
– Miroslav Blanda, Executive Director, IDT d.o.o.
