The advantages
Reading this, some might think that maintaining a social media platform for an adult store might be more trouble than it’s worth. However, that isn’t necessarily correct. Now I’m going to list some reasons why you should still use it.
Your customers expect it from you
Social media profiles are so integrated into our culture everyone simply expects you to have one on the most popular platforms. Your website visitors will occasionally click on your social medial links and check if you are a legitimate and active business. If not, they might be more hesitant to make a purchase.
Your customers will still engage with you… just in another way
It’s true that you will probably have very low engagement (likes, shares, comments), but that doesn’t mean your customers won’t ever communicate with you. Nowadays we see more and more direct shop-customer interaction via inbox. If your customers have questions regarding the products, shipment, or something else they will most likely want to contact you directly via your profile.
It is cost-effective
As I said before, your customers will still probably check your profile from time to time. That’s why if you put some new products in your shop or start a promotion you should share it on all your profiles. It greatly increases the chance of your customers seeing what’s new on your website and building brand awareness.
Tips on how to grow your social media page
Experiment with the content you post
Different audiences prefer different content. You will first need to find what works for you and your customers. And until you do so, don’t be afraid to experiment. Be it sharing blog posts, product descriptions, trivia, giveaways, or even funny memes.
Quality above anything else
Any kind of content you post should be of supreme quality. That means it has to be consistent with your current visual brand, the visuals have to be professional looking, and the text (copy) you use should be straight to the point and well written.
Engage with your audience
If someone leaves a comment on your post or contacts you directly via inbox, be sure to reply as fast as possible. That will show your customers you truly care about them. There’s nothing worse than needlessly leaving people to wait on you for days on end. It makes you look lazy and irresponsible – regardless of the business you are in.
Partner with someone who knows what they are doing
If all of this sounds like too big of a bite for you, you can always partner up with a digital marketing agency. When talking with potential new partners ask them if they have experience working with adult stores. This industry is unique and you could use someone who knows what works and what doesn’t. For example, Adonomy has been marketing adult stores for years and achieved a lot of success.
Conclusion
Social media is a very powerful tool many businesses use as a crucial part of their marketing endeavors. Despite that, even the biggest adult stores have trouble achieving impressive engagement numbers. Community guidelines make it near impossible to promote adult products. Also, many people don’t feel at ease liking such content online for everyone to see, which is perfectly reasonable.
There are still many reasons to open and maintain a social media profile, though. It is possible that your customers will frequently visit it, even if they don’t offer ‘official support’. If they have any questions about your brand and website, they can use the profile to contact you and communicate easily. It is also a cost-effective way of sharing news.
When building your social media presence you can try to experiment with the content you post, just always make sure it’s of high quality. When someone leaves a comment, be sure to reply and engage with them. And If you are looking for a digital marketing partner that can do all the amazing work for you – contact Adonomy.
