Humans are visual beings
Firstly, humans are visual beings. Our brains can process visuals 60,000 times faster than text. This means that with visuals you can get your point across faster. You will have higher chances of being noticed. At the same time, you can fit lots of information in an image, which your audience will find more appealing than a wall of text.
Additionally, visual-focused social networks, like Instagram and TikTok, are on the rise. Other social media benefit from visuals, too. On Facebook, visual content generates 65% more engagement than text, and on Twitter, tweets with images get 150% more retweets than text-only tweets.
Grab your customers attention
There is an incredible amount of information put out every day, by businesses that want the same as you: to attract new clients. In this fierce competition, you have to immediately grab a person’s attention or you risk losing them to someone else. In a sea of text, images can make you stand out to the public. With visuals, you also increase the time visitors spend on your blog and website.
Also, many people find it easier to remember what they saw than what they read – and this is vital to your business since visual stimuli create emotional responses, which in turn create memories. You don’t want potential clients to immediately forget all about your businesses once they leave your page.
Now that you know why you should use visuals in your marketing campaigns, the question becomes – which are the best? That largely depends on your business and your target audience.
Images are always recommended. It’s a good idea to include an image at the very beginning of your article, possibly one relevant to the article’s subject. To avoid walls of text, it is advisable to split it with additional, fitting images. This will give visitors a chance to take a break from reading, and increase the chance of them reading the full article.
You simply cannot do without them. Fortunately, this doesn’t have to turn into a big investment for your business. You can find many websites that offer high-quality and copyright-free photos to use in your blog posts, or you can create your own original visual content. This is especially important if you are a B2C (business to consumer) business: blogging and visual content is more relevant here than in the case of B2B.
Video is the preferred type of visual content, and this should come as no surprise. YouTube is the second most viewed website in the world. TikTok is a video platform that has gone on to gain huge popularity since its release. Even Instagram recently introduced Reels for creating short videos on the platform. Users like video because it’s entertaining and gives them additional, useful information about the product they are viewing.
Videos help potential consumers better understand a product. With video, you can show customers the value of your product, instead of approaching them with a pitch, which will increase your chances of closing a deal.
A whopping 90% of customers say that a video helps them make a purchasing decision, and 74% of people who see a product in an explainer video will buy it. Additionally, having a video on your landing page will boost conversion rates up to 80%!
The great majority of businesses are already using video in their marketing campaigns – what are you waiting for?
Explain complicated subjects the easy way!
Infographics are the best tool at your disposal to present complex subjects in an interesting, engaging, and simple way. Even though whitepapers and case studies are extremely relevant in B2B content marketing, visuals like videos and infographics are becoming more and more important in this branch. Why is that?
Graphics are easier to understand, but cannot convey complicated topics. On the other hand, with text, you can explain anything, but risk being boring. Infographics combine the two, taking advantage of each medium’s strengths and reducing their weaknesses. Because people love visuals, your infographics have a higher chance of being shared on social media and other websites. And since they contain your business information, this can generate relevant backlinks to your page. Finally, infographics are amazing because they establish you as an expert on the topic.
Credibility and reputation
It takes a significant amount of work and knowledge to make a good infographic, and it shows! This increases your credibility and establishes your reputation as a business that knows what they are talking about.
Depending on your business type, you can use additional types of visuals to make your content more appealing. If you want to tackle a topic too big for an infographic, publish a downloadable presentation. Put some serious work into it, cite your sources, and design it well: people will appreciate it.
They’re ideal if you are dealing with boring or complicated data that doesn’t quite require an infographic or presentation to be explained. Graphs make the data more understandable and more appealing, instantly.
Memes & GIFs
If your target audience is young, or if it is appropriate to be a bit less serious in your business, try using memes. In these situations, you could also use GIFs, but don’t overdo it as they can cause people to lose sight of the message you are trying to convey.
Step by step instructions
On the other hand, if you are selling products that come with instructions, try adding step-by-step visual instructions to your website! Photo collages are simpler to create than videos, and people will appreciate the extra effort since they will help them immensely.
Finally, try a visual call to action: with an interesting design and captivating colors, it will not be overlooked by your clients.
Visuals are an incredible tool in digital marketing, and they are continuously gaining popularity. If you aren’t already tapping into their potential, you are missing out on the many benefits they can bring to your business. Visuals engage people, they make them stay longer on your page and dramatically increase the chances of you making a sale.
At the same time, they don’t require you to spend much money or invest a lot of time creating them. It’s a win-win situation for your business, so do not wait any longer. If you would prefer to leave this job to experts, contact us today – we’ll be happy to help!